The Impact of Social Responsibility on Improving Organizational Reputation by Existence of the Organizational Architecture as a Moderator Variable at the Jordanians Commercial Banks

Abstract

This study aimed to identify the impact of social responsibility on improving organizational reputation by the existence of the organizational architecture as a moderator variable at the Jordanians commercial banks. The study population consisted of managers, their assistants, their representatives, and heads of departments in the higher managements of each of the Jordanian commercial banks. The data was collected using the purposeful sampling method by distributing the questionnaire to all the items of the sampling unit, which numbered (216) male and female employees. Where the number of questionnaires retrieved and valid for analysis reached (154), which constitutes a response rate (62%) of the distributed questionnaires. Descriptive statistics tests and inferential statistics tests were used. The results showed that social responsibility with its dimensions (philanthropic, moral, legal, economic) has a statistically significant effect in improving the regulatory reputation in Jordanian commercial banks with its dimensions: (creativity, quality of service, transparency, attracting talents). Based on the findings, the study recommends the need to strengthen the organizational architecture of banks by spreading job awareness by motivating employees to adhere to organizational values ​​and encouraging positive work, work and interaction among them.

Keywords: Social Responsibility, Organizational Reputation, organizational architecture, Jordanian commercial banks.